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Infused with naturally derived ingredients, Loreal Serie Nature represents a new focus and commitment on the part of Loreal Professional to provide the best possible hair care products while also minimizing their negative impacts on the environment. These high performance hair care products offer targeted results for specific hair types so you can easily choose the right product for your hair. L'oreal Serie Nature is part of Loreal's new award wining eco responsible product portfolio that focuses on incorporating green technologies into their business whenever possible.

L'oreal Serie Nature shampoos, conditioners and hair treatments are formulated with naturally derived ingredients whenever possible and do not sacrifice the performance you've come to expect. This unique product range includes products that are sulfate free, paraben free, and silicon free. Also, unlike many high end so called natural brands, Serie Nature hair products contain no artificial colors or synthetic fragrances that can irritate those with high sensitivities.

The Serie Nature Guiding Principles:

  • Focus on natural origin ingredients
  • Combine science with the power of nature to create the most effective formulas possible
  • Unique natural fragrances and textures
  • Care for your hair while using green technologies wherever possible.

By combining science with a focus on natural origin ingredients, Loreal Serie Nature is able to harness the power of natural ingredients such as extracts of tomatoe, cocoa, spruce, fig and ginseng. These highly effective ingredients are combined with all natural fragrances to bring you a unique combination of textures and scents that envelop your hair in a luxurious feast for the senses.

As a further example of Loreal's commitment to environmentally responsible, sustainable business practices, Serie Nature hair care products all come in recyclable packaging with some of the packaging containing recycled materials. The packaging of L'oreal Serie Nature shampoos and masques are made of 100% PE recyclable plastic with the Douceur d'Huiles shampoo being made of 100% PET post consumer recyled plastic.

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