GHD Tenderness Shampoo is a mild, everyday shampoo with UVA protection - for normal hair. A blend of surfactants cleanse, volumize, and improve hair's softness and manageability, while an intelligent conditioning agent selectively attaches itself to damaged areas, adding condition, flexibility, and volume. A blend of cationic (positively charged) conditioning agents work together to promote body and shine, reducing static, while improving manageability, conditioning, and adding smoothness to the hair.