Pravana Color Ensure Shampoo's gentle formula helps maintain the vibrancy of color-treated hair for a longer period of time. Pravana's exclusive Naturceutical Complex of Plant-based proteins, natural emollients and moisturizers help to strengthen and provide shine and suppleness. Special UV filters protect hair against colorrobbing ultraviolet rays and enviromental damage. Pravana Color Ensure Sulfate Free Shampoo lathers and rinses easily, leaving hair looking radiant and shiny.